Most face cleansers contain harsh, alkaline (pH negative) soaps. Soap aggressively strips your skin, dries it out, rarely washes completely off and clogs pores. Cremo Face Wash is a soap-free, pH neutral, concentrated foaming gel. It contains selective cleansing agents, like Laureth Sulfate, so it cleans without breaking down your skin’s natural emollient barrier. It contains essential botanical oils from lavender & melissa, so it enhances your skins moisture balance. It easily and completely rinses off leaving no undesirable waxy soap film or other residues. It leaves your skin looking and feeling absolutely fresh, natural and healthy.